TOPS+ Show Invite

Happy Monday! You're invited to the upcoming TOPS+ Show! We'd love to see you there. You're certain to leave with plenty of ideas to plan for your 2011 year.

If you plan to attend, please RSVP to info@insincpro.com with the name(s) of attendee(s) by September 3, 2010.

Mix & Mingle

Are you using conferences and business social events to your advantage? Most people just talk to a small group of people from their company and miss the opportunity to meet new people and potentially new clients! Here are some tips:

- One is the loneliest number. Go up to the person who is alone; they will be grateful for the company. Introduce yourself, shake hands and ask a question. If they seem disinterested, excuse yourself and try again with someone new.

- Get some good eats. Take advantage of the food and drink line to spark up conversation while you are waiting. Say something positive about the food, surroundings or the event itself and if you get a response, converse away!

- Tag-team it. Two person groups are often in private conversations and therefore harder to join. When you see a larger group, casually join in and listen for awhile, when appropriate add in to the conversation!

Remember that practice makes perfect. You never know what great opportunities are right around the corner.

Source: Advantages

Bring your lunch to work!

Everyday at about noon people everywhere flock to the local coffee shop / fast food joint / drive-thru. It's time to start packing healthy lunches to fuel you throughout the busy days. These soon-to-launch lunch bags serve a convenient carry bag and also remind you that: "Bring your lunch to work and save $5 a day, $100 a month, $1200 a year!". It's a great way to launch your company Health & Wellness program!

Step Up Challenge

The sun has come out of hiding and gotten me thinking about cottages, beaches and... shedding some "winter insulation". In the month of April, Insinc is having a friendly "Step Up" walking competition! Here's how you can too:

1) Brand pedometers with your logo and an inspiration message and distribute them to employees, volunteers and customers.

2) Announce the prizes for the Top 3 Steppers!

3) TIP: Have them register at http://www.active2010.ca/PedometerChallenge/ to keep track of their daily steps (and compete against other groups & companies!). If not everybody participating has access to a computer, hand out branded jotters & pens for everybody to keep track.

Call us and say the magic words, "We want to Step Up too!" and let us do the rest.

Logorama

Gone are the days when we'd hang on to every word of every commercial to avoid missing even a second of 'Who's the Boss?'. Enter Tivo: where ads can be skipped with the click of a button. The days of product placement are among us - every computer is a Brand X & every cola is Brand Y.

While watching a snippet of the Oscar's 2010, this caught my eye... No beating around the bush!



Can you spot your logo?

why you should care about trends

Let's say you're targeting young adult women. Would it be more effective to giveaway a boxy cotton t with a one-colour imprint of your brand's logo? Or to give them a lightweight, fitted burnout t-shirt with a tattoo-inspired design a la Ed Hardy? The latter, of course!



Bottom Line: You have to apply trends to promotions to evoke responses: hot fashion, societal direction or the economic movement.

Source: Advantages Magazine, "Maximize Promotions with Trend Tracking" by Tonia Cook Kimbrough