Step Up Challenge

The sun has come out of hiding and gotten me thinking about cottages, beaches and... shedding some "winter insulation". In the month of April, Insinc is having a friendly "Step Up" walking competition! Here's how you can too:

1) Brand pedometers with your logo and an inspiration message and distribute them to employees, volunteers and customers.

2) Announce the prizes for the Top 3 Steppers!

3) TIP: Have them register at http://www.active2010.ca/PedometerChallenge/ to keep track of their daily steps (and compete against other groups & companies!). If not everybody participating has access to a computer, hand out branded jotters & pens for everybody to keep track.

Call us and say the magic words, "We want to Step Up too!" and let us do the rest.

Logorama

Gone are the days when we'd hang on to every word of every commercial to avoid missing even a second of 'Who's the Boss?'. Enter Tivo: where ads can be skipped with the click of a button. The days of product placement are among us - every computer is a Brand X & every cola is Brand Y.

While watching a snippet of the Oscar's 2010, this caught my eye... No beating around the bush!



Can you spot your logo?

why you should care about trends

Let's say you're targeting young adult women. Would it be more effective to giveaway a boxy cotton t with a one-colour imprint of your brand's logo? Or to give them a lightweight, fitted burnout t-shirt with a tattoo-inspired design a la Ed Hardy? The latter, of course!



Bottom Line: You have to apply trends to promotions to evoke responses: hot fashion, societal direction or the economic movement.

Source: Advantages Magazine, "Maximize Promotions with Trend Tracking" by Tonia Cook Kimbrough