Do Promotions Really Work?

The proof is in the pudding! According to a survey conducted by the Advertising Specialty Institute:

• 84% respondents remembered the advertisers of the promotional products they’re received.

• 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And 24% said they are MORE likely to do business with the advertiser on the items they receive.

• 62% have done business with the advertiser on a promotional product after receiving the item.

• Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.

• The majority (81%) of promotional products were kept because they were considered useful.

• More than three-quarters of respondents have had their items for more than 6 months.

• Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month!

• The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.

Now isn't that something? 

For the full report, click here.